Social-first series. Verticals. Webseries. C'mon, let's face it:
This is the future of TV.
And if you are reading this you are one of its early pioneers.
TV has always been a three way economy. But audiences changed the channel. People put down the remote control, picked up the smartphone, and didn't look back.
What you have to ask yourself is:
What do you control?
You can't control the ads the platforms are going to run between your episodes.
You can't control which platform will be popular next year.
What you can control is what happens inside the frame.
That's where product placements come in.
Your script or treatment is probably full of placement opportunities you're either not thinking about or that you don't have a clear plan to sell.
Imagine there was a way to auction those slots off to the highest bidder. Depending on your budget, you might just find you can fund season two of your show strictly from the revenue.
Good news: that's exactly what we're building at POPUPFRONTS.
Apply to join our beta showcase.
Thank you. We’ll be in touch.